HOW IS THIS USEFUL?

when you visit the Wall Street Journal’s Website, you have the option of sharing their content on social media websites but they don’t show how many times that particular article has been shared. But by using AudienceOne’s software, you can paste the URL and immediately find out the total number of shares any article has received.

HOW IS THIS USEFUL?

Getting to know how popular your articles are is a good thing but how helpful is this data really? It is better to have useful, actionable data rather than just a useless fact.

Consider for a second that you have to create content for Search Engine Optimization (SEO). For this purpose you want to figure out if it is worthwhile spending time promoting your content on LinkedIn and want to know the percentage of sharing that takes place on each major social media site. You simply need to go on any SEO site, like SEOMoz, pick out some article URLs and use AudienceOne to check the status.

SEND PERSONALIZED EMAILS AND EXPERIENCE INCREASED CUSTOMER RESPONSE!

SEND PERSONALIZED EMAILS AND EXPERIENCE INCREASED CUSTOMER RESPONSE!

USE PERSONALIZED EMAILS AS A GREAT TOOL TO ATTRACT CUSTOMERS!

SEND A PERSONALIZED EMAIL TO MAKE YOUR CUSTOMERS BIRTHDAY SPECIAL; GET INCREASED RESPONSE RATES IN RETURN!

Your birthday is your special day and everyone tries to make it a great day to remember. Your friends and family wish you, buy you presents, take you out to lunch and dinner and maybe even throw you a birthday party.

But the best gifts are the ones that take you by surprise. A birthday wish from an old school buddy who you haven’t been in touch with, a surprise birthday party with all your close family and friends there, a visit from a relative who lives in another country, or even an unexpected email from your favorite clothing store giving you a special discount to celebrate your special day!

Yes, who wouldn’t like to receive a special something from their favorite stores or restaurants, offering a discount, free gift or even a personal sale?

Customers don’t expect you to know their birthdays and thus this is a very smart way to market to them. Most people only like to shop when the stores are offering sales or eat at restaurants where they can use discount coupons. So harnessing this as a marketing strategy is a great idea as your customers will appreciate your intelligent and relevant 1:1 marketing skills. They will also take advantage of this offer and return to your store or restaurant in the future!

Keeping in mind that not all customers are a fan of receiving what most people consider ‘junk mail’ and don’t like the constant email blasts, they will definitely appreciate the thoughtfulness of the offer and even take you up on it. The $20 off coupon, 30% discount on their next purchase or a free desert on their meal offer, might even turn out to be a great celebration on their birthday