3 TIPS TO FIND THE PERFECT LANDING PAGE URL/ 3 WAYS TO FIND THE CORRECT URL FOR YOUR LANDING PAGE

HOW TO NAME THE LANDING PAGE URL/

The URL of our landing page is important in relation to on-page SEO element. It helps in communicating information to search engines regarding the text and content on that page. URLs also convey the site structure and how the page fits with the other content on that website.

In order to correctly find a URL, keep in mind the following rules:

·        Don’t make it long – 

Most search engines show only around 65 characters in the URL portion and some of these characters will also be used by your website’s domain name (e.g. http://www.audienceone.com....), thus leaving you with very few characters to work.  

·        Make use slashes to divide concepts and phrases –

Mostly, each level in your URL has its own separate page that people viewing your website can check out. So for instance, if you are advertising an offer about campaign analytics through social media in 2013, your URL for that landing page could be:

    /campaign-analytics/social-media/2013-predictions/

and you could also make a page on campaign analytics through social media at:

    / campaign-analytics /social-media/

and a more general page on campaign analytics at:

    / campaign-analytics /

so that things are put in order. Another important thing to keep in mind is order. Make sure your landing pages and the rest of your content on the website are organized properly so that both search engines and humans can find what they’re looking for easily and at the right level of depth.

·        Place the more important keywords closer to the left –

Keywords that appear first in a URL are given more importance than those that are placed later. This concept is same as the one about nesting concepts in your URL. So, if someone is looking for content on “campaign analytics” you need to make sure they locate your /campaign-analytics/ page and not essentially one of the other, more specific ones.

THE SECRET TO IRRESISTIBLE MARKETING/ 3 SECRETS TO IRRESISTIBLE MARKETING

When something is exclusive, limited, or in high demand, it becomes more attractive. Whether they are whitepapers, trials, memberships, promotions or even downloads, these irresistible offers can overcome a lead's doubts and concerns.

But why do these elements work? Because they generate a physiological response that makes an offer more valuable. People have to recognize the value of your offer to be bigger than what you are asking for in return. The greater the perception of value, the more irresistible the offer.

So, how do you make such an offer?

1) Scarcity

When you look at the theory of supply and demand, you will see that when supply is limited, the demand increases. Scarcity has a psychological control on us, making us crave something even more if there isn’t enough to go around. Scarcity creates a fear of shortage and thus a sense of urgency.

There are three ways to target customer using this principle:

·        Limited Time Offers

The most popular in the scarcity category, it shows a shortage of time and practically every advertisement uses this to lure customers. For example, “Get 0% interest before it’s gone!”

·        Limited Quantity Offers

When something is offered in a limited quantity, it becomes unique or exclusive. In some studies, limited quantity offers have performed better than limited-time offers because you don’t know when an offer of limited quantity will become unavailable, whereas a time based offer has a known end time.

Personalized email

This is why when Google was launched it was so successful. Gmail.com addresses where in limited supply and you could only get one if you got an invitation. This created exclusivity and value.

Marketing Software

·        Limited Time and Limited Quantity

When an offer is available for a certain time and quantity both, it just becomes even more irresistible. Groupon is the great example of this. All the deals they offer end within a certain amount of time and there is a limit to how many people can buy them.

2) The Bandwagon Effect

It’s a normal tendency for humans to copy each other, even when they don’t realize it. So when we notice see that our social circle is doing one thing, we are also inclined to follow. This is why to make an offer more valuable you should show that other people are participating in it!