3 TIPS TO FIND THE PERFECT LANDING PAGE URL/ 3 WAYS TO FIND THE CORRECT URL FOR YOUR LANDING PAGE

HOW TO NAME THE LANDING PAGE URL/

The URL of our landing page is important in relation to on-page SEO element. It helps in communicating information to search engines regarding the text and content on that page. URLs also convey the site structure and how the page fits with the other content on that website.

In order to correctly find a URL, keep in mind the following rules:

·        Don’t make it long – 

Most search engines show only around 65 characters in the URL portion and some of these characters will also be used by your website’s domain name (e.g. http://www.audienceone.com....), thus leaving you with very few characters to work.  

·        Make use slashes to divide concepts and phrases –

Mostly, each level in your URL has its own separate page that people viewing your website can check out. So for instance, if you are advertising an offer about campaign analytics through social media in 2013, your URL for that landing page could be:

    /campaign-analytics/social-media/2013-predictions/

and you could also make a page on campaign analytics through social media at:

    / campaign-analytics /social-media/

and a more general page on campaign analytics at:

    / campaign-analytics /

so that things are put in order. Another important thing to keep in mind is order. Make sure your landing pages and the rest of your content on the website are organized properly so that both search engines and humans can find what they’re looking for easily and at the right level of depth.

·        Place the more important keywords closer to the left –

Keywords that appear first in a URL are given more importance than those that are placed later. This concept is same as the one about nesting concepts in your URL. So, if someone is looking for content on “campaign analytics” you need to make sure they locate your /campaign-analytics/ page and not essentially one of the other, more specific ones.